Philip
Trickey
Capability
The four Capability genes are:
1. People
2. Partners
3. Assets & Consumables
4. Processes
Business DNA
Every business is built on four fundamental building blocks: Customer, Proposition, Capability and Finance - the 'chromosomes' of your Business DNA.
Each of these building blocks is broken down into four components - the 'genes' of your business. Each of these components is further broken down into four business measures that enable you to see how your business is maturing and performing.
The Business DNA sets out the 'nature' of your business.
Nature - Business DNA
Customer
The four Customer genes are:
-
Markets
-
Need
-
Relationships
-
Satisfaction
Proposition
The four Proposition genes are:
1. Definition
2. Development
3. Delivery
4. Quality
Finance
The four Finance genes are:
1. Expenditure
2. Income
3. Profit
4. Value
